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Media and Money
The Megahit World of Michael J. Wolf
by Arthur Greenwald
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 The most riveting drama in Hollywood this year wasn't on screen. It was former Disney ex-studio head Jeffrey Katzenberg's fiery court battle to claim his share of studio revenues earned during his tenure. The trades sizzled as Katzenberg's attorney grilled Disney Chairman Michael Eisner.
Katezenberg's case all came down to money. His expert witness? Michael J. Wolf.
As founder and Senior Partner of the Media Entertainment Group for Booz-Allen & Hamilton, Wolf is the leading consultant to the world's top media companies. Despite withering cross-examination at the Katzenberg trial, Wolf's figures and reputation remained unscathed. Disney settled.
Not surprisingly, Wolf couldn't comment about the Katzenberg case, but he has plenty to say about how show business methods and values pervade all other aspects of commerce, not to mention our personal lives. In fact, that's the thesis of Wolf's new book The Entertainment Economy, which has become a must-read in business and political circles.
Forget what you know about economic models. Michael Wolf reveals how to make money with energy, excitement, and plenty of "E-Factor."
Next page | Born to his profession
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Meet Michael Wolf -- a financial analyst with a finger on the pulse of the entertainment economy.
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Michael Wolf
