Select Zone Arts Digital Tech Eat/Drink Entertainment Extreme Sports The Good Life Music News/Politics Science/Nature Sports/Rec Travel Wealth/Worth

Introduction Unit of One  Fast Co. Zines   Check out Fast Company co-founder Alan Webber's trailblazer page Read other interviews Your Career Edited by Anna Muoio Who has a job for life anymore? Who would want one anyway? Playing the new career game means learning new rules and making tough decisions. Should I take a job that pays less because it means more? Should I take a job I don't like to get skills I need? How do I know when it's time to go? We asked several business leaders, all with undeniably intriguing careers, to offer hands-on advice for moving ahead Robert Perkins Executive Vice President, Marketing and Corporate Development, Playboy Enterprises Chicago, Illinois Focus. Understand what you do best and choose opportunities that will leverage those core capabilities. That doesn't mean selecting from a narrow range of jobs. Over the last 30 years I've held a variety of jobs: fundraising for the Republican Party; president and COO of the New York office of Chiat/Day/Mojo advertising; a top post at Calvin Klein; and my current job at Playboy. In every job I've applied the same core skills: creating new products and taking them to market. When you're making a dramatic career move, be clear about what you do well and then apply those skills to a broad range of industries and companies. - At Playboy, Robert Perkins provides strategic direction to maximize the company's global business opportunities. Back to Unit of One Copyright © 1999 Fast Company. All Rights Reserved.     Decision Making Your Boss Your Career New Ideas Is Bigger Better?

Copyright © 1998, 1999 ZineZone Corporation, a CMGI company. All rights reserved.