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Introduction Unit of One  Fast Co. Zines   Check out Fast Company co-founder Alan Webber's trailblazer page They Have a Better Idea ... Do You? Edited by Anna Muoio A blank sheet of paper can be liberating - and intimidating. Where do great new ideas come from? How can you and your company create more of them? We asked 14 creative people to answer those questions. Nike's Tinker Hatfield says creativity is one part inspiration and many parts collaboration. David Kelley, the world's most celebrated industrial designer, urges creative people to "fail faster so they can succeed sooner." Clar Evans, a 40-year veteran of Hallmark Cards, calls the creative process "civilized tenacity." Bill Flanagan, vice-president of programming for VH1, says the real test of creativity is whether you can rise to the challenge when you don't feel like it. So read these contributions and be more creative. Unless you have a better idea. Check out previous interviews: Paula Scher Partner Pentagram Design New York, New York scher@pentagram.com   Theresa Brelsford Deputy Associate Commissioner U.S. Patent and Trademark Office Washington, DC tbrels@uspto.gov   David Hardy Senior Management, Creativity and Innovation Institute for Learning Bank of Montreal Toronto, Canada dhardy@ifl.bmo.ca Paula Scher Partner Pentagram Design New York, New York scher@pentagram.com   Theresa Brelsford Deputy Associate Commissioner U.S. Patent and Trademark Office Washington, DC tbrels@uspto.gov   David Hardy Senior Management, Creativity and Innovation Institute for Learning Bank of Montreal Toronto, Canada dhardy@ifl.bmo.ca Suzanne Merritt Senior Creatologist InSightOut Cambridge, Massachusetts merrits@polaroid.com   Clar Evans Director, Creative Advisory Group Hallmark Cards Inc. Kansas City, Missouri free1@unicom.net   Mihaly Csikszentmihalyi Professor of Human Development and Education, University of Chicago Chicago, Illinois miska@cicero.uchicago.edu Bill Flanagan Vice President of Programming and Editorial Director, VH1 New York, New York flanaganb@mtvn23.viacom.com   Laurie Dunnavant Manager, Decision Support Product Analysts 3M Health Information Systems Murray, Utah lauried@wpmail.code3.com   Steve McCallion Director of Research and Design Planning ZIBA Design Portland, Oregon steve_mccallion@ziba.com Copyright © 1999 Fast Company. All Rights Reserved.     Decision Making Your Boss Your Career New Ideas Is Bigger Better?

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