ZINEZONE INCREASES ITS WEB AUDIENCE BY 31 PERCENT; HOSTS MORE THAN ONE MILLION VISITORS IN JULY

Woburn, MA, August 30, 1999 - ZineZone (www.zinezone.com) announced today that its online reach for July grew to 1.7%, a 31% increase from June; its total number of unique visitors also increased to 1,093,000, a rise of 34%. The numbers were released on Friday, August 20 in a report by Internet measurement service Media Metrix.

Online reach represents the percentage of all Web users that visited ZineZone during July, while unique visitors represents the total number of individuals who visited the site.

ZineZone's continued expansion in July adds momentum to a robust period of growth; its Web audience has grown a total of 140% since April. This consistent increase confirms the appeal of ZineZone's original multimedia content, interactive format and web publishing and community building tools. Trailblazers are adventurous trendsetters that seek challenges and accept risks. They find inspiration through the achievement of others and actively pursue their passions through travel, entertainment, culture, art and recreation.

"ZineZone's ability to offer original and engaging multimedia content is clearly attracting an important audience," said Margaret Heffernan, CEO of ZineZone. "Surpassing such brand name sites in our category as The Street.com, Slate.com and Rolling Stone.com is a great accomplishment. Our audience can look forward to a great fall line-up of featured trailblazers that will only accelerate our forward momentum."

About ZineZone.com ZineZone.com is a lifestyle Web site targeting adventurers and trendsetters who readily embrace new forms of leisure and entertainment. ZineZone.com enables individuals to see the world through the eyes of trailblazers: people who inspire and provoke achievement with their stories of adventure, risk-taking and achievement. Visitors can share the zines of trailblazers, hear their stories, and join in chat and discussion groups. At ZineZone.com, individuals can also create a unique zine for themselves based on their own interests drawing from information contained in over 950 zines on specialized subjects from Chinese cuisine to mountaineering, traveling to legal issues.

Located in Woburn, MA, ZineZone is a majority-owned subsidiary of CMGI, Inc. and uses retrieval and filtering software developed with technology under license from BBN Corporation.